If you’re selling a business, it’s critical to understand who your potential buyers are. There’s a broad range, including family, management, family office, private equity and strategic (corporate). These buyers bring very different motivations from you and from each other. FirePower CEO Ilan Jacobson will be moderating panels at the Business Transitions Forum in Edmonton (May 15) and Toronto (May 28) that bring real life, expert insights to this topic. Early bird pricing for the full BTF Toronto conference is still available, but ends on May 1. Use FirePower code FPC25 for a 25% discount. Learn more about the conference and register here.