Who We Are

Who We Arethe power of potential

We started FirePower Capital with the vision to become the go‑to resource for Canadian entrepreneurs when they must make transformative deals happen.

what do we mean by
transformative deals?

Transactions that will completely change the trajectory of a business. Such as, buying a competitor, raising fresh growth capital, or selling off a majority stake. Making transformative deals happen, of course, requires a solid company and management, but it also requires access to smart capital and seasoned advice.

we’re analytics-obsessed

We’ve built our divisions as if they were software firms, creating market-leading processes, databases, efficiencies, and transparency in the process. We developed a proprietary platforms, which allows us to track, monitor, and optimize every single step of a deal, from origination and project management to investment monitoring and collection.

We partnered with Salesforce, the world’s leading cloud CRM platform, and developed over 200,000 lines of proprietary code.

recent transactions

HIRE Technologies

OUR ROLE Private Capital
SECTOR Business & IT Services
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FirstService Corp. Century Fire Protection

OUR ROLE M&A Advisory
SECTOR Real Estate & Construction
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Unbun Foods

OUR ROLE Private Capital
SECTOR Consumers & Entertainment
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what people are saying

My initial discussion with FirePower goes back years, I met with their team when my partner and I were at the early stages of considering an ownership transition. We spent a lot of time getting to know the team and understanding their thoughts on what the sale process would look like. Now that we’re all sitting on the other end of the process, I can say with certainty that the FirePower team overdelivered on everything they said they would do; they ran a thorough process to identify and work with potential partners, and they dug in through several challenges, not the least of which was the pandemic. They were the right advisor for our process and I recommend anyone in the lower mid-market give them a call.

J Carubba
Jeff Carubba,President & CEO, Arzon Limited

We needed to manage and prepare for the increased demand from our telecom partners and their customers, but needed to refresh our infrastructure to manage this growth, which is where FirePower’s Private Equity division came in. Since acquiring TIG in November 2019, FirePower has helped TIG gain deep actionable insights via improved reporting, automated and powered the scheduling of 100+ employees with data to improve service delivery and limit down time, and strategically guided TIG to expand our relationship with our telecom partners. We are now able to be laser focussed on the KPI’s that matter, and in the first year of our partnership we have been able to lean on, and utilize the full strength of FirePower to double our business.

R Lefebvre
Robert Lefebvre,CEO, The Installation Group

We chose FirePower over a lot of other banks and it proved to be the right decision. We were impressed with the M&A team’s grit; they worked very hard and drummed up a lot of interest in our company. Throughout the sales process, Al and Evan were there for us, helping us craft the story and taking work off our plates. It really felt like a partnership.

There are banks that just want to get a deal done, and there are banks that make sure they get a good deal for their clients: FirePower is definitely the latter. There is no question that we will work with Al and his team on future transactions.

Nathan Tam,CEO, Caryl Baker Visage; Partner, Ashbridge Partners

BATL was born out of a personal passion, started as a backyard business. After some early steady growth and a successful Toronto commercial location, I was approached by FirePower CEO, Ilan Jacobson, with a proposal to partner so we could build something truly special. Once we joined forces, it quickly became clear that having Ilan as a partner, along with the support of the FirePower team, would give BATL a real advantage. In addition to capital, Firepower provided the strategic expertise and support we needed to take BATL to the next level. Since day one, Ilan Jacobson has been a stalwart supporter as we scaled the business across North America. We’re proud of the success we’ve achieved for BATL so far – it’s fueled by people that share the passion to make something great every day. Ilan Jacobson and the FirePower team have been part of that…a driving force to help us reach new heights. And we’re just getting started!

Matt wilson scaled
Matt Wilson,Founder and CEO, BATL

every successful relationship starts
with a conversation

let’s do this